- Primary backers: FOX, NBC, MGM, Sony Pictures Television, Warner Bros., Lionsgate
- Cost: Free, ad driven
- HD Content: 250 TV episodes, 100 movies
- Requires separate set top box (currently $295)
- Cost: Rentals range from 99¢ to $3.99, HD rentals from $2.99 to $5.99, and purchased movies from $4.99 to $19.99. TV episodes are $1.99.
- HD Content: 1,000 movies for purchase
- Other: Set top box has a 250 GB hard drive for storing purchases, dormant USB port implies future expandability.
- Requires set top box (40GB $299, 160GB $329)
- Primary backers: FOX, Miramax, Paramount, Sony Pictures Television, Warner Bros., Lionsgate, Disney, Touchstone
- Cost: Movie Rentals on Apple TV are $2.99 for library titles, $3.99 for new releases, and $3.99/$4.99 for HD titles.
- [EDIT] HD Content: 1,000 movies
- Other: Ability to view other personal (home movies streamed from a networked computer) and internet (i.e., YouTube) content as well, dormant USB port implies future expandability. Rumors of TiVo-like DVR functionality coming.